"...I THOUGHT GUYS NEED SOME SEXY UNDIES!"
MORGAN WILLIAMS RUN'S "NUDEL", A CHRISTCHURCH BASED MEN'S UNDERWEAR COMPANY.
ME: WHY DID YOU DECIDE TO START A MEN'S UNDERWEAR COMPANY?
MORGAN WILLIAMS: I had the idea in about 2000, and it's been on the back of my my mind ever since. I've been drawing in my sketch pad all that time, putting it away for months then bringing it back out and rekindling the dream. My new year's resolution last year was to finish everything I've ever started (which is quite a lot) and Nüdel was on the top of the list. My company is called Stratum Clothing Ltd. and I guess the actual reason I started it was because I thought guys need some sexy undies! Girls have SO much to choose from whereas fellas do not. Then I researched female shoppers - because I believed marketing my gruds to guys would be a mistake - and it turned out females make basically the majority of consumer purchase decisions. Guys don't care so much if they have nice undies, they don't have to be present when they're purchased, girls have more of an idea of what size they wear, at the end of the day it all comes back to the girl - they want their guy looking good.
ME: NUDEL IS QUITE NEW, ISN'T IT?
MORGAN WILLIAMS: I developed them all last year and got them in stores (see website www,nudel.co.nz, for stockists) one week before Christmas. They were really well received, but some people took a little convincing when it came to my marketing approach - selling guys undies in women's stores.
ME: "MEN'S PACKAGING" CHEEKY PUN, WHO CAME UP WITH THAT?
MORGAN WILLIAMS:I came up with Nüdel men's packaging the pun - originally I was going to call them Bambu but then Jockey released a bamboo fiber garment and it all became a little too close for comfort, so to speak. It's all a little tongue in cheek really, the wording, the logo (there are subtle references to the male anatomy) and of course the undies/noodle box - both cool types of packaging.
ME:YOUR BLOG ENTRIES (NUDELMENSPACKAGING.BLOGSPOT)SHOW YOU PRINITING, IRONING AND ALSO MENTIONS THAT YOU DO THE ACCOUNTS...
MORGAN WILLIAMS:Yeah I do the printing and ironing haha, and daily day to day running - chasing up money, sending them everywhere, whoring them out to new shops. They're cut here in Christchurch, then they come back to me for printing then I take them to another place for assembly then back to me again for packaging then they're off to the shops. Printing is fairly time consuming but there's something quite therapeutic about it too, it's good to get really hands on with the product. I manage my band, produce a radio breakfast show as well act and do voicings mostly for radio, so I'm keeping pretty busy!
ME: ANY ARTIST THAT YOU PERSONALLY, WOULD LIKE TO SEE CONTRIBUTE WORK?
ME: NUDEL IS QUITE NEW, ISN'T IT?
MORGAN WILLIAMS: I developed them all last year and got them in stores (see website www,nudel.co.nz, for stockists) one week before Christmas. They were really well received, but some people took a little convincing when it came to my marketing approach - selling guys undies in women's stores.
ME: "MEN'S PACKAGING" CHEEKY PUN, WHO CAME UP WITH THAT?
MORGAN WILLIAMS:I came up with Nüdel men's packaging the pun - originally I was going to call them Bambu but then Jockey released a bamboo fiber garment and it all became a little too close for comfort, so to speak. It's all a little tongue in cheek really, the wording, the logo (there are subtle references to the male anatomy) and of course the undies/noodle box - both cool types of packaging.
ME:YOUR BLOG ENTRIES (NUDELMENSPACKAGING.BLOGSPOT)SHOW YOU PRINITING, IRONING AND ALSO MENTIONS THAT YOU DO THE ACCOUNTS...
MORGAN WILLIAMS:Yeah I do the printing and ironing haha, and daily day to day running - chasing up money, sending them everywhere, whoring them out to new shops. They're cut here in Christchurch, then they come back to me for printing then I take them to another place for assembly then back to me again for packaging then they're off to the shops. Printing is fairly time consuming but there's something quite therapeutic about it too, it's good to get really hands on with the product. I manage my band, produce a radio breakfast show as well act and do voicings mostly for radio, so I'm keeping pretty busy!
ME: ANY ARTIST THAT YOU PERSONALLY, WOULD LIKE TO SEE CONTRIBUTE WORK?
MORGAN WILLIAMS: As far as finding the artists go, yeah if I see something I like the look of, I'll hunt them down and see if they're keen. It's not too hard, as there as SO many talented people around, it constantly blows my mind. This year though I'll be producing even smaller runs than 250 with some celeb art on them which will be auctioned off at the big Nüdel launch in Auckland at the end of this year.
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